Why Do You Need A Website SEO Consultant?
If you have a website, you want it to be found by as many qualified searchers as possible! People need to find your site to be able to buy from it, learn about your services or anything else you are trying to convey on the site.
Search Engine Optimization is the process of getting pages on a website to rank higher in the Search Engine (Google, Yahoo, etc.) rankings. The higher the rankings, the more visitors to your site…it’s that simple.
What’s not so simple is how to actually accomplish higher search engine rankings. That’s where Search Engine Optimization comes in. A search engine optimization consultant works with you to delve into exactly who your target market is, what are they looking for and how we can deliver the most relevant results for searches they perform so that the searcher finds what they want and the Search Engine ranks your page higher!
How can higher rankings help your business be more successful?
Do you know how many searches are performed each month?
In April 2020, Google processed 12.7 billion searches, accounting for 62.3 percent of U.S. desktop searches. Google was also the leading mobile search provider in the United States, accounting for over 93 percent of the market as of October 2019. These are people looking for YOUR products and services.
Many businesses work very hard and spend a lot of money to design and develop beautiful websites that are never found! It’s like making a TV commercial and never buying air time for people to see it.
If your website ranked higher in the search engines and more people visited your site, would it make a difference in your business? If the answer is yes, than you need to optimize your website to get found by the search engines.
What does a Website SEO Consultant do?
Luckily for us, the search engines rank websites for free based on what they determine are the most relevant results for a keyword, or keyword phrase searched on.
Keyword research to determine the best keyword phrases to optimize a webpage for is the first step. Knowing the keyword effectiveness and competition is essential to a successful Search Engine Optimization effort.
Beyond that there are many more on page and off page SEO strategies that may be implemented, for example:
- Link building
- Xml site maps
- SEO friendly website architecture
- Alt tags
- Keyword rich content
- Analyzing, reporting and making ongoing SEO changes
- And many more SEO strategies
In summary- SEO is key to your online success!
Search Engine Optimization can help you beat your competition by ranking your website higher in the search engines. The more visible your website, the more accessible you will be to the 90+ millions web searchers out there. Start optimizing today!