Email marketing is so effective (when executed correctly) and so inexpensive that an entire industry has emerged to support it. A new millennium counterpart to traditional direct mail, email marketing offers unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers for much higher response rates.
Building a client email list should be a top priority for any business owner, but there’s more to it than just collecting names and addresses. Email advertising systems are capable of categorizing your customers on just about any criteria you can think of. This is important because the more relevant your message is to the recipient, the better your results will be. Want to run a promotion for customers in a specific ZIP code range? You can do that. How about sending a different message to male customers than you do to female customers? You can do that too. You can even get really creative and categorize customers based on the types of items they buy from you (and then notify them about new accessories, styles or models)! WebPower Marketing can show you how to build this type of capability into your email advertising efforts quickly and easily.
The Top 3 Advantages of Email Marketing:
- Unmatched customer targeting and tracking capability
- Lowest cost per unit of any advertising medium
- Creates ongoing awareness of your brand and offerings
So why is email marketing important to your business? Put simply, today’s consumer has a long list of buying options and a very short memory. Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business. Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they’ll appreciate the personalized and relevant information you’re sending them. It’s about building customer loyalty and the Internet makes it easier than ever.
Big Branding on a Budget
In addition to the traffic and sales generating benefits of website marketing, there’s another advantage that can’t be overlooked. For many business owners, “branding” is a concept that seems reserved for big national and international companies with millions of dollars to spend on advertising. Granted, for a long time that was true and the big brands have spent billions of dollars over the years to make their companies a household name.
Then the Internet came along and completely leveled the playing field.
Thanks to the virtual nature of the Internet, smaller businesses can have an online presence that looks every bit as impressive as those of the big brands-without spending millions on brand development and promotion. A fresh looking, professionally designed Internet Solution is affordable even for businesses with a limited budget, and they’re flexible enough to grow as the business does.
In fact, many of today’s biggest Internet brands got to where they are without spending a cent on flashy TV commercials or big advertising campaigns. Instead, they relied on a solid, reliable Internet Solution and used Internet marketing methods to get the word out. Search engine marketing, banners and link sharing drove traffic to their websites, establishing and growing a customer base. Then they focused on building strong relationships with those customers by being attentive to their needs and offering products and services that were relevant and in demand. It sounds simple, and thanks to the Internet it really is. Your small business Internet Consultant can show you how to turn your business into a successful e-Business with innovative and affordable Internet marketing solutions.
Ready for results? To discuss a customized website marketing strategy for your business, Contact your Internet Consultant today.